01
A large market that still runs on admin
Insurance broking is one of the last major financial sectors where the work is still assembled by hand. A single mid-term adjustment touches a phone call, an inbox, an insurer portal and a management system, and a person carries the case between all four. That is not a technology gap. It is an orchestration gap.
02
Fragmented, and staying that way
There is no single system of record for broking. Firms run Acturis, Open GI, SSP, CDL, Applied Epic and a dozen others, and consolidation has not changed that. Anything that requires a firm to migrate cannot scale across the market. Anything that works alongside what they already run can.
03
Capacity is the constraint, not demand
Brokers cannot hire their way out. Experienced handlers are scarce, expensive and slow to replace. Firms are being asked to write more business with the team they already have, which makes reclaimed capacity the most valuable thing you can sell them.
04
Regulation favours the careful build
Every output stops for a broker to approve, and the audit trail is written as the work happens. That is slower to build than autonomous automation and far more durable, because it is the only shape an FCA or Central Bank of Ireland regulated firm can actually adopt.